Disney's Friends for Change

Disney's Friends for Change (also referred to as Friends for 

Change: Project Green) is a pro-social "green" initiative that 

started in the summer of 2009. Disney stars stress 

environmental issues in the campaign, encouraging fans to 

take action. The year-long campaign draws on how Disney 

stars connect with young fans. Miley Cyrus, Selena Gomez, 

and the Jonas Brothers were among the original stars in the 

30 second to 2 minute public service announcements 

currently airing on Disney Channel. As part of the initiative, 

kids will have the ability to choose how Disney will invest 

one 

million dollars in various environmental programs. The 

initiative was presented instead of the 2009 and 2010 Disney 

Channel Games. The first Disney's Friends for Change 

Games 

premiered June 24, 2011 on Disney Channel, replacing the 

Disney Channel Games.