Disney's Friends for Change (also referred to as Friends for
Change: Project Green) is a pro-social "green" initiative that
started in the summer of 2009. Disney stars stress
environmental issues in the campaign, encouraging fans to
take action. The year-long campaign draws on how Disney
stars connect with young fans. Miley Cyrus, Selena Gomez,
and the Jonas Brothers were among the original stars in the
30 second to 2 minute public service announcements
currently airing on Disney Channel. As part of the initiative,
kids will have the ability to choose how Disney will invest
one
million dollars in various environmental programs. The
initiative was presented instead of the 2009 and 2010 Disney
Channel Games. The first Disney's Friends for Change
Games
premiered June 24, 2011 on Disney Channel, replacing the
Disney Channel Games.
